Kardashian’s decision to host her baby shower with a CBD theme confirms that CBD is now ready for prime time
(Originally published April 9, 2019) - Kim Kardashian has announced that she wants to welcome her fourth child into a “calm atmosphere,” with a CBD-themed baby shower.
Since the Kardashian-Jenner clan is known for their love of parties, the baby shower will be a CBD event. Kardashian and her husband Kanye West are expecting their fourth child through a surrogate, so there will also be plenty of booze. The child, which will be a boy, will be the couple’s second child through surrogacy.
In announcing the baby shower Kardashian was quoted as saying, “This year, because I am freaking out so much, I just want a zen-like CBD-themed baby shower. I just want massages, I want to do like a tea ceremony with crystals and we’re going to have a drink at this baby shower — we’re not pregnant.”
What does this mean for America’s fast-growing hemp and CBD industries? Kardashian’s decision to host a CBD-themed baby shower is a definite confirmation that despite some legal uncertainties, CBD is here to stay.
I’ve described the hemp and CBD industries as America’s fastest-growing legal industries. Kardashian’s baby shower announcement coupled with the recent news that Martha Stewart has joined the Canadian cannabis company, Canopy Growth, as a consultant to develop hemp and CBD products, are green lights for America’s emerging hemp and CBD industries.
Kardashian’s and Stewart’s announcements follow the recent news that Walgreens will sell CBD products at 1500 stores and CVS at stores in seven states. Food and beverage companies adding hemp seed oil or CBD to their products, and manufacturers and marketers of CBD health, wellness and nutritional supplements, should see the Kardashian, Stewart, Walgreens and CVS news as evidence validating their business models and directions.