Jeffrey Friedland is CEO of US-based FC Global Strategies, a firm that provides advisory and consulting services to start-up, early-stage, growing, and middle market companies. 

He is CEO of FC Global Strategies which provides advisory services and programs to companies in the US and globally.  FC Global Strategies also sponsors marketing outreach programs:

He is an author, speaker at conferences and events throughout North America, Europe and Asia, focusing primarily on entrepreneurship, corporate strategies, the global economy, and the medical, pharma, healthcare, technology, telecom, and cannabis industries.  

Got your book it's awesome I'm very proud to tell people to buy it!!

John W Long Jr
Green Farms LLC


The World's Most Misunderstood Plant


There never has been a plant as important to mankind, yet so misunderstood as the cannabis plant. For at least 10,000 years cannabis has been tied to human civilization. It was important as a source of fiber, for clothing, rope, and paper; as an herbal medicine; and yes, as a psychoactive substance for religious and spiritual purposes.


In Marijuana: The World’s Most Misunderstood Plant, Jeffrey Friedland explains how its various names, cannabis, marijuana, hemp and ganja created confusion and how its name of marijuana led to its illegal status for most of the 20th century.


Friedland explains why the plant affects us, its history, breeding, growing, and processing. The book describes how the plant is used today, including from smoking to dabbing and vaping and as capsules. Marijuana: The World’s Most Misunderstood Plant explains how marijuana, became victimized as part of a racially motivated campaign by the U.S. government and media that led to its ban. 


Friedland focuses on the huge potential for cannabis-based medicine. The book provides an introduction to the human endocannabinoid system, and why marijuana works to suppress pain, as an important anti-inflammatory, and provides other medical benefits.


In Marijuana: The World’s Most Misunderstood Plant, Friedland highlights the latest research on the medical use of cannabis; from asthma to glaucoma, from cancer to seizures, from arthritis to Crohn’s disease, and its general benefit as a painkiller.


For readers who are suffering from medical conditions or diseases, Friedland provides a starting point in explaining why cannabis could be beneficial as a treatment option.


Marijuana: The World’s Most Misunderstood Plant also provides readers with a background necessary to understand the current global movement to decriminalize or legalize this important plant for medical and recreational purposes.

The wait is finally over. At last there is a book that provides an easy-to-understand introduction to a plant that has been so important to mankind for thousands of years, yet victimized in the U.S. for the past 70 years.  

Cannabis Medical Insider




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